With Dynamics 365 Commerce, retailers have a deeper understanding of purchasing habits that allow them to tailor product selections, offer timely and data-driven recommendations, and access any relevant promotions. Successful merchants understand the importance of maximizing physical store revenue. Learn more about contactless payments and other retail trends in our recent e-book: The Future of Commerce in a Post-Pandemic World. Ultimately, Dynamics 365 Commerce enables contactless selling with mobile point-of-sale (POS) and contactless payment solutions so that merchants can deliver safe and secure shopping experiences. While no panacea for eliminating consumers’ health risk and associated anxiety, contactless selling has other benefits like reducing time spent in checkout lines and eliminating a point of friction in the purchase process. One way that retailers can reduce this anxiety is by enabling seamless contactless selling experiences.īy enabling contactless payments, either via store associate handheld devices or with automated checkout systems, consumers have one less physical surface to touch. Market studies in recent months found that a large percentage of consumers were still anxious about shopping in stores. One of the trends we highlighted in our recent blog on the 4 post-pandemic retail trends was contactless payments. This provides frontline teams with AI-driven recommendations, access to real-time up-sell and cross-sell guidance, and even unlocks customer brand affinity or product preferences.
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In physical stores, this means that associates can utilize handheld digital shared devices to access a full 360-degree customer profile. And by connecting the once siloed data of digital and physical enterprise systems, we are helping merchants provide an end-to-end digital buying experience across every stage of the customer journey. Another factor at work here is the disconnect between e-commerce marketplaces and physical stores, leaving frontline workers lacking critical data about customer purchases and preferences.Īt Microsoft, we are actively enabling technologies such as AI and machine learning to change this situation by empowering store associates with better customer insights based on data gathered across every customer touchpoint. The result is the personalized experiences that customers desire decreased due to a lack of continuity of in-store associates and, to a lesser extent, the different stores that customers may visit.
As retail chains grew and expanded into e-commerce marketplaces, in-store associate turnover and customer mobility also increased. In the days before box store chains, repeat customers could reasonably expect sales associates to remember who they were, what their preferences were, and even have a good sense of the items in which they might be interested. Retailers have long sought ways to build long-term relationships with their most important customers.
In this case, we speak about curating customer interactions by augmenting store associates with an unprecedented view of consumers, also known as clienteling. The natural extension of personalized digital customer engagement is to bring the same strategy to the physical store. We have previously talked about how Dynamics 365 can deliver personalized digital customer engagement. Learn more about Microsoft Cloud for Retail.
Dynamics 365 Commerce assists companies in these efforts with solutions that deliver curated customer interactions, enable contactless selling, maximize physical store revenue, streamline store operations, and reduce loss due to fraud. The result is that they are searching for opportunities to leverage technology to improve and automate the in-store experience, reduce costs, enhance operational efficiencies, and ultimately, enhance customer shopping experiences.Īs the amount of data generated is growing exponentially across the customer journey, from online to in-store and beyond, retailers need to leverage this data to bridge the digital to physical divide in a seamless and frictionless way.
Watch the video Enhance customer shopping experiencesĪs physical stores return to pre-pandemic operating capacity, retailers realize the extent to which a new normal for store operations has taken hold.
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